Talk:Affiliate marketing/Archive 4

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Affiliate marketing on Wikipedia

Template:uw-affiliate can be used as a warning to users who attempt affiliate marketing on Wikipedia --Rumping (talk) 17:56, 23 July 2009 (UTC)

There needs to be a section on click-fraud

The practice of click-fraud and the role of botnets needs to be included in the main article. —Preceding unsigned comment added by 64.231.105.217 (talk) 12:51, 5 November 2009 (UTC)

History - Web 2.0

New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency

I could just as easily state precisely the opposite. Not only is an RS necessary, but the entire statement is suspect. 20040302 (talk) 10:16, 22 February 2010 (UTC)

Threat to traditional affiliate marketing

I have removed this paragraph as it describes a non-existent conflict betwen CPA marketing and "traditional" affiliate marketing. CPA (cost per action) is one of several different types of affiliate pay structures; it does not represent a threat to "traditional" affiliate marketing as it is just one of several different ways in which affiliate offers are structured (including CPS [cost per sale] which is presumably what the original author meant by "traditional" affiliate marketing.)

Additionally, of the three sources cited in this section, two are 404 pages at a non-notable source and one is a forum discussion which does not itself arrive at any consensus, and is not authoritative. Frank Mottley (talk) 15:56, 22 January 2011 (UTC)

EDIT: I was going to remove the sources in question but, embarrassingly enough, find myself unable to figure out how to edit the Reflist. Frank Mottley (talk) 15:56, 22 January 2011 (UTC)

I think you have removed the sources? If not, please quote some actual text in the article that you think should be removed and I'll have a look. To remove a source, you delete the <ref>...</ref> reference (after checking that the source is not used elsewhere in the article). Johnuniq (talk) 01:29, 23 January 2011 (UTC)

Apparently I deleted them when I removed the paragraph in question, as they no longer show in the references list. Thank you for the tip -- better to know how to do things properly, of course. Frank Mottley (talk) 06:27, 23 January 2011 (UTC)

NPOV

I'm not qualified to write on this, but I nominated it for NPOV review because of the language particularly of one section header. It says Pros and Cons but only lists the pros. — Preceding unsigned comment added by 65.130.174.109 (talk) 21:38, 14 July 2012 (UTC)

Expanding on the criticisms of affiliate marketing

Overall, this article is too pro-affiliate marketing. I'd like to see the current "Past and current issues" renamed to something that more explicitly calls out the serious reservations many have towards affiliate marketing. This, too, should be clearly called out in the introductory text of the article. — Preceding unsigned comment added by Tomqj (talk • contribs) 18:51, 28 April 2014 (UTC)

Who are these many, and what are their reservations? — Preceding unsigned comment added by 70.125.90.97 (talk) 02:14, 14 June 2014 (UTC)

Affiliate programs

The term "affiliate programs" start being used under the headline "History". The term is used in the first sentence under the headline "Compensation methods", the sentence starts "Eighty percent of affiliate programs today use revenue sharing...". This sentence in particular makes the term "affiliate programs" seem the same as "affiliate marketing". Whether or not this is the case, as a layman I believe this needs a clarification. 194.187.250.198 (talk) 05:07, 15 September 2015 (UTC)

Unfortunately the lack of a standard industry term lends a little confusion to the matter. "Affilate program," "affiliate marketing program," and "publisher program" seem to be the most commonly-used terms to describe the relationship, but it would be difficult if not impossible to cite a source. Some businesses avoid using the term "affiliate" because it has legal or business connotations for other aspects of their business (e.g. affiliates in broadcasting, which is an entirely different concept from affiliate marketing.) I agree that the terminology and its use could use cleaning up, or at least standardising for purposes of clarity in the article. Frank Mottley (talk) 16:25, 4 November 2015 (UTC)

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Semi-protected edit request on 2 September 2017

This edit request to Affiliate marketing has been answered. Set the |answered= or |ans= parameter to no to reactivate your request.

‹ The template Edit semi-protected is being considered for merging. ›

Not done for now: The requested edit is not clear as to where the desired information might be added and the source provided does not appear to comply with Wikipedia standards on reliable sourcing. Please clarify and re-submit. Eggishorn (talk) (contrib) 16:00, 2 September 2017 (UTC)

Web 2.0

Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.^{[citation needed]}

CITATION ABOUT ADVERTISING: ^[1] Robinringl (talk) 14:33, 2 September 2017 (UTC)

References

^ http://affiliate-partners.net/media-buying-tutorial/

Semi-protected edit request on 22 March 2018

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2405:205:1001:C99A:DD4D:2951:857D:A28A (talk) 17:27, 22 March 2018 (UTC)

Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. qwerty6811 :-) Chat Ping me 19:06, 22 March 2018 (UTC)

Why Affiliate marketing got popular

Affiliate marketing became popular because it is beneficial to sellers, buyers, and mediators. Mediators can do affiliate marketing because it is a business we can do without investment, non-physical maintenance. Affiliaters can choose any type of products any no of products without having physical maintainance. — Preceding unsigned comment added by Sreedhar1975 (talk • contribs) 17:07, 1 May 2018 (UTC)

Semi-protected edit request on 28 September 2018

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Affiliate marketing] is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. 2405:204:8404:4D62:A498:6F70:5876:F40C (talk) 04:51, 28 September 2018 (UTC)

The article already covers that. Johnuniq (talk) 07:34, 28 September 2018 (UTC)

Semi-protected edit request on 13 December 2019 for adding citations to structure

The industry has four core players: ^[1]

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors. ^[2]

(Pg23to26)

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. ^[3]

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships. ^[4]

Affiliate marketing is frequently overlooked by advertisers.[6] While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies. ^[5]

References

^ Brear, David; Barnes, Stuart (2008). "Assessing the value of online affiliate marketing in the UK financial services industry". International Journal of Electronic Finance. 2 (1): 3. doi:10.1504/IJEF.2008.016881. {{cite journal}}: More than one of |pages= and |page= specified (help)
^ Anastasia, Mariussen. "A Grounded Theory Of Affiliate Marketing Performance Measurement in the Turism And Hospitality Context" (PDF). www.brookes.ac.uk/go/radar.
^ Dwivedi, Ritesh (31 July 2017). "Analyzing Impact of Affiliate Marketing on Consumer Behavior withM-Commerce Perspective". SMS Journal of Enterpreneurship and Innovation. 3 (02): 1. doi:10.21844/smsjei.v3i02.9733. {{cite journal}}: More than one of |pages= and |page= specified (help)
^ Driving traffic and customer activity through affiliate marketing. IGI Global. Jun 16, 2017. p. 52. ISBN 9781522526575. {{cite book}}: More than one of |pages= and |page= specified (help)
^ Schwarzl, Susanne; Grabowska, Monika (10 November 2015). "Оnline marketing strategies: the future is here" (PDF). Journal of International Studies. 8 (2): 193. doi:10.14254/2071-8330.2015/8-2/16. {{cite journal}}: More than one of |pages= and |page= specified (help)

Your first ref, (Bear, Barnes) makes no mention of four core players.Metaquanta (talk) 14:15, 27 December 2019 (UTC)

[1] ttp://affiliate-partners.net/media-buying-tutorial/

[2] Brear, David; Barnes, Stuart (2008). "Assessing the value of online affiliate marketing in the UK financial services industry". International Journal of Electronic Finance. 2 (1): 3. doi:10.1504/IJEF.2008.016881. {{cite journal}}: More than one of |pages= and |page= specified (help)

[3] Anastasia, Mariussen. "A Grounded Theory Of Affiliate Marketing Performance Measurement in the Turism And Hospitality Context" (PDF). www.brookes.ac.uk/go/radar.

[4] Dwivedi, Ritesh (31 July 2017). "Analyzing Impact of Affiliate Marketing on Consumer Behavior withM-Commerce Perspective". SMS Journal of Enterpreneurship and Innovation. 3 (02): 1. doi:10.21844/smsjei.v3i02.9733. {{cite journal}}: More than one of |pages= and |page= specified (help)

[5] Driving traffic and customer activity through affiliate marketing. IGI Global. Jun 16, 2017. p. 52. ISBN 9781522526575. {{cite book}}: More than one of |pages= and |page= specified (help)

[6] Schwarzl, Susanne; Grabowska, Monika (10 November 2015). "Оnline marketing strategies: the future is here" (PDF). Journal of International Studies. 8 (2): 193. doi:10.14254/2071-8330.2015/8-2/16. {{cite journal}}: More than one of |pages= and |page= specified (help)

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