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Privacy concerns with social networking services

Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and Snapchat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion regarding the database's ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration, and the legality, awareness, and boundaries of subsequent privacy violations are critical concerns in advance of the technological age.^{[unreliable source?]}

A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. Privacy concerns with social networking services is a subset of data privacy, involving the right of mandating personal privacy concerning storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via the Internet. Social network security and privacy issues result from the large amounts of information these sites process each day. Features that invite users to participate in—messages, invitations, photos, open platform applications and other applications are often the venues for others to gain access to a user's private information. In addition, the technologies needed to deal with user's information may intrude their privacy.

The advent of the Web 2.0 has caused social profiling and is a growing concern for internet privacy. Web 2.0 is the system that facilitates participatory information sharing and collaboration on the Internet, in social networking media websites like Facebook and MySpace. These social networking sites have seen a boom in their popularity beginning in the late 2000s. Through these websites many people are giving their personal information out on the internet. These social networks keep track of all interactions used on their sites and save them for later use. Issues include cyberstalking, location disclosure, social profiling, 3rd party personal information disclosure, and government use of social network websites in investigations without the safeguard of a search warrant.

History

Before social networking sites exploded over the past decade, there were earlier forms of social networking that dated back to 1997 such as Six Degrees and Friendster. While these two social media platforms were introduced, additional forms of social networking included: online multiplayer games, blog and forum sites, newsgroups, mailings lists and dating services. They created a backbone for the new modern sites. Since the start of these sites, privacy has become a concern for the public. In 1996, a young woman in New York City was on a first date with an online acquaintance and later sued for sexual harassment, after her date tried to play out some of the sexual fantasies they had discussed while online. This is just an early example of many more issues to come regarding internet privacy.

In the past, social networking sites primarily consisted of the capability to chat with others in a chat room, which was far less popular than social networks today. People using these sites were seen as "techies" unlike users in the current era. One of the early privacy cases was in regards to MySpace, due to "stalking of minors, bullying, and privacy issues", which inevitably led to the adoption of "age requirements and other safety measures". It is very common in society now for events such as stalking and "catfishing" to occur.

According to Kelly Quinn, “the use of social media has become ubiquitous, with 73% of all U.S. adults using social network sites today and significantly higher levels of use among young adults and females." Social media sites have grown in popularity over the past decade, and they only continue to grow. A majority of the United States population uses some sort of social media site.

Causes

There are several causes that contribute to the invasion of privacy throughout social networking platforms. It has been recognized that “by design, social media technologies contest mechanisms for control and access to personal information, as the sharing of user-generated content is central to their function." This proves that social networking companies need private information to become public so their sites can operate. They require people to share and connect with each other. This may not necessarily be a bad thing; however, one must be aware of the privacy concerns. Even with privacy settings, posts on the internet can still be shared with people beyond a user's followers or friends. One reason for this is that “English law is currently incapable of protecting those who share on social media from having their information disseminated further than they intend." Information always has the chance to be unintentionally spread online. Once something is posted on the internet, it becomes public and is no longer private. Users can turn privacy settings on for their accounts; however, that does not guarantee that information will not go beyond their intended audience. Pictures and posts can be saved and posts may never really get deleted. In 2013, the Pew Research Center found that "60% of teenage Facebook users have private profiles.” This proves that privacy is definitely something that people still wish to obtain.

A person's life becomes much more public because of social networking. Social media sites have allowed people to connect with many more people than with just in person interactions. People can connect with users from all across the world that they may never have the chance to meet in person. This can have positive effects; however, this also raises many concerns about privacy. Information can be posted about a person that they do not want getting out. In the novel It’s Complicated, the author explains that some people “believe that a willingness to share in public spaces—and, most certainly, any act of exhibitionism and publicity—is incompatible with a desire for personal privacy." Once something is posted on the internet, it becomes accessible to multiple people and can even be shared beyond just assumed friends or followers. Many employers now look at a person's social media before hiring them for a job or position. Social media has become a tool that people use to find out information about a person's life. Someone can learn a lot about a person based on what they post before they even meet them once in person. The ability to achieve privacy is a never ending process. Boyd describes that “achieving privacy requires the ability to control the social situation by navigating complex contextual cues, technical affordances , and social dynamics." Society is constantly changing; therefore, the ability to understand social situations to obtain privacy regularly has to be changed.

Various Levels of Privacy Offered

Social networking sites vary in the levels of privacy offered. For some social networking sites like Facebook, providing real names and other personal information is encouraged by the site (onto a page known as a 'Profile'). This information usually consists of the birth date, current address, and telephone number(s). Some sites also allow users to provide more information about themselves such as interests, hobbies, favorite books or films, and even relationship status. However, there are other social network sites, such as Match.com, where most people prefer to be anonymous. Thus, linking users to their real identity can sometimes be rather difficult. Nevertheless, individuals can sometimes be identified with face re-identification. Studies have been done on two major social networking sites, and it is found that by overlapping 15% of the similar photographs, profile pictures with similar pictures over multiple sites can be matched to identify the users

Data Access Methods

There are several ways for third parties to access user information. Flickr is an example of a social media website that provides geotagged photos that allows users to view the exact location of where a person is visiting or staying. Geotagged photos make it easy for third party users to see where an individual is located or traveling to. There is also growing use of phishing, which reveals sensitive information through secretive links and downloads through email, messages, and other communications. Social media has opened up an entirely new realm for hackers to get information from normal posts and messages

Search engines

Search engines are an easy way to find information without scanning every site yourself. Keywords that are typed into a search box will lead to the results. So it is necessary to make sure that the keywords typed are precise and correct. There are many such search engines, some of which may lead the user to fake sites which may obtain personal information or are laden with viruses. Furthermore, some search engines, like DuckDuckGo, will not violate the user's privacy.

Location Data

On most social media websites, user's geographical location can be gathered either by users (through voluntary check-in applications like Foursquare and Facebook Places) or by applications (through technologies like IP address geolocation, cellphone network triangulation, RFID and GPS). The approach used matters less than the result which holds that the content produced is coupled with the geographical location where the user produced it. Additionally, many applications attach the contents of other forms of information like OS language, device type and capture time. The result is that by posting, tweeting or taking pictures, users produce and share an enormous amount of personal information.