User:Rkrish67/Books/Business research tools
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Business research tools[edit]
Introduction
- Marketing research
- Unit of analysis
- Univariate analysis
- Data quality
- Hidden variable
- Latent variable model
- Latent variable
- Control variable
- Choice modelling
- Marketing effectiveness
- Competitor analysis
- Marketing mix modeling
- Research Process
- Experimental data
- Secondary research
- Online research methods
- Longitudinal study
- Measurement
- Scale (social sciences)
- Level of measurement
- Serial interval
- Interval estimation
- Thurstone scale
- Pairwise comparison
- Likert scale
- Multidimensional scaling
- Diamond of opposites
- Questionnaire construction
- Summary statistic
- Sampling (statistics)
- Sample size determination
- Cluster sampling
- Systematic sampling
- Qualitative marketing research
- Quantitative marketing research
- Hypothesis Testing
- Statistical hypothesis testing
- Analysis of variance
- MANOVA
- ANOVA on ranks
- Paired difference test
- Chi-squared test